Multibev
Multibev is the latest company to become a part of PrimeWineGroup. As a company, Multibev is not new to the Swedish market. It was formerly known as Solera with a long history on the Swedish market. After PrimeWine Group and Norwegian wine importer Solera Beverage Group entered a partnership, it became natural to incorporate Multibev into PrimeWine Group.
At the moment Multibev works mostly with off-trade products to Systembolaget and has a few strategic listings in the assortment as well as products listed in the ordering assortment. By coordinating logistics and economics, Multibev can work very effectively with all the benefits that come with being part of PrimeWine Group. Meanwhile we can offer the producers that work with Multibev all the advantages of a small company.
With Multibev as part of PrimeWine Group we have strengthened the Groups profile by becoming even stronger in Spanish and Portuguese wines - two very important countries for the Swedish market. Another advantageis that we can very quickly match Systembolagets changes regarding practices as well as new inquiries concerning products, origin and packaging. By having Multibev on board, we can act even faster on these transitions while not upsetting the balance and the collaborations we already have with the other producers in PrimeWine Group. We constantly keep searching for new partners to develop with from all over the world.
Management
Henrik Björck
Managing Director & Partner
Telephone: +46 8 459 08 34
Cellphone: +46 708 52 10 22
Contact Henrik
Peter Stern
Purchasing and Logistics Director & Partner
Telephone: +46 8 459 08 31
Cellphone: +46 708 52 10 25
Contact Peter
Filip Grufman
Sales Director & Partner
Telephone: +46 8 459 08 32
Cellphone: +46 708 52 10 20
Contact FilipProduct department
Roger Arpell
Sales Manager Off Trade
Telephone: +46 8 459 08 65
Cellphone: +46 709 52 10 44
Contact Roger
Daniel Turpeinen
Quality Manager
Telephone: +46 8 459 08 63
Cellphone: +46 709 52 10 57
Contact Daniel
Marketing & PR department
Anna Wig
Project Manager Marketing
Telephone: +46 8 459 08 35
Cellphone: +46 708 52 10 23
Contact Anna
Malin Edblom
Project Manager PR
Telephone: +46 8 459 08 51
Cellphone: +46 708 52 10 06
Contact Malin
Sales department
Niclas Carlstedt
Account Manager Wholesale
Telephone: +46 8 679 52 00
Cellphone: +46 709 22 57 41
Contact Niclas
Supply Chain department
Michael Hertzman
Supply Chain Manager
Telephone: +46 8 459 08 33
Cellphone: +46 708 79 50 84
Contact Michael
Fredrik Bergström
Market Intelligence Coordinator
Telephone: +46 8 459 08 59
Cellphone: +46 709 52 10 42
Contact FredrikEconomy department
